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THE ONLY NORTHERN IRELAND BASED MEDIA MONITORING AND MEDIA ANALYSIS PROVIDER

NIMMS Ltd is Northern Ireland's expert media intelligence provider, delivering reliable media monitoring and analysis reports to a diverse range of customers. Our client-centric approach ensures that users enjoy an innovative, trustworthy and accurate service that meets their needs, every day.

VISION

Reliable, Accurate,
Timely, Complete, 

& Consistent.

Do you have high demands for media monitoring, place a strong emphasis on quality instead of quantity, and want a sustainable solution that fits with your communications strategy? Then we are the right partner for you. Through our NRX® portal, NIMMS Ltd has access to 1.5 million sources worldwide, which we use alongside our intelligent technologies and our many years of expertise to evaluate your content and prepare the results.

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There is no benefit to monitoring that is incomplete or contains information that is irrelevant to you. What counts is that you receive the most vital information at the right time, in a clear form that is geared to your mobile needs. This saves you time and gives you the information you require to actively control your communications strategy.

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SERVICES

We Deliver Exceptional Media Intelligence Services and Products. 

Data and knowledge, combined with digital networking, are some of key factors for entrepreneurial success. A promising idea can move entire industries and change them. With the premium portal solution NRX®, we simplify the overview, allow networking between the medium, the influencer and the content, and integrate all data that is relevant to you.

PORTAL

NRX®: always listening across all media channels…

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Professional information management means making the most of synergies. This is what NRX® portal provides - the core of our monitoring and analysis offer. NRX® bundles all the results from your print, online, TV, radio and social media monitoring and provides you with a cross-media overview. This allows you to monitor your media resonance at any time, classify it and use the results for your day-to-day business.

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This is what NRX® does for your monitoring:

  • Cross-media overview for your entire content set. 

  • Multiple search and filter functions .

  • Social sharing feature .

  • Data archive and document management.

  • Up-to-date media resonance analysis, including. graphical data processing as well as a code tool for your professional communication control. 

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Influencer Management Approach with NRX

How to reach target groups away from traditional advertising and marketing channels is becoming increasingly important. A path leads through influencers, those leaders who have a high reputation and reach in the respective target group.

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NRX® helps you to recognise the opinion leaders across the media and to get an accurate picture of the person, their interests and their topics. These are important prerequisites to make contact, build a relationship and convince influencers of your product. This opens new possibilities for your content and media management, as well as networking, interaction and distribution.

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Added value of NRX® for your influencer management:

  • Identify those who are relevant to your communication, brand and topic 

  • Possibility to filter influencers according to efficiency and relevance 

  • Cross-media linking all data from publicly used media sources (print, online, broadcast and social media. 

  • Overview of the contributions, the topics, the sentiment and important key figures on influence, relevance and range. 

  • All results are available 24/7 via your online portal NRX. 

Media Analysis

From your media observation, we collect all relevant quantitative data for you. Of course, article and contribution data are linked to our complete media database, so that you can, at any time, have the option of evaluating according to different criteria.

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For example:

  • Advertising Value Equivalents (AVE)

  • Key Performance Indicators (KPI)

  • Media Impact Value (MIV)

  • Corporate Reputation Index (CRI)

  • Media Performance Index (MPI)

In addition to formal criteria, we also can analyse your contributions daily according to content criteria - and provide you with your individual key figures via NRX® or report. To work exactly according to your requirements, our analysts, in close consultation with your team will formulate a plan for the analysis activity.

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Criteria to be analysed can include:

  • Tonality

  • Key messages

  • Sponsorship

  • Campaigns

  • Reputation analysis

  • Competitor analysis

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Our Range

Thanks to the latest crawler technology and the integration into a strong global partner network, we have access to a wide range of national and international media that we collect and evaluate for you.

WHY NIMMS

A local provider with International goals. 

With NIMMS, intelligent media observation is at your fingertips. This includes all the relevant media sources combined with meaningful search parameters, the right technology and a high degree of knowledge and experience.

INDUSTRY

Our
Partners

Whilst we are at the forefront of Media Intelligences here in Northern Ireland, we have a close working relationship with Truehawk Media (our sister company) based in Dublin. Further afield, we work closely with international providers Press Relations based in Germany. 

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TRUEHAWK MEDIA

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PRESS RELATIONS

Working With the Best Clients and Partners

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BLOG

Welcome to our blog space, with unique and engaging content. Explore our posts and join the conversation; perhaps it will ignite your own passions for Media Intelligence. 

Tel: 02890 649012

Old Throne Hospital, Unit 4, 244 Whitewell Road, Belfast, BT36 7EN

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