Our new logo
An established brand that needed a modern update to better reflect the high-quality products and services we provide in the media intelligence industry.
Reasons for the rebrand
01.
Aged Styling
The importance of simplicity makes the mark more memorable. We wanted to remove the 'noise' from our old logo allowing better versatility across a wide variety of platforms.
02.
Shift in Focus
We can all do more when promoting our business and services. After some honest discussions, we agreed that getting our brand in front of more eyes was a shift in focus from our previous relaxed strategy.
03.
Company Restructure
A company restructure with Kelly Lavery becoming the Managing Director of NIMMS with Peter McFadden moving to a Chief Executive role. The internal changes sparked the timing of the rebrand.
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