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Festival of Business, a sight to behold

If you weren't in St George's Market for the Northern Ireland Chamber of Commerce's Festival of Business 2024, you really missed out. Belfast was revelling in the long-awaited late summer sunshine, and there was a palpable excitement in the air. Exhibitors from all across the province set up shop in Belfast's ancient marketplace, creating a spectacle as Northern Ireland's businesses and entrepreneurs exhibited their offerings.

This was NIMMS' first year exhibiting at the Festival of Business, and we seized the occasion to debut our new branding. It has been a project in the works for some time, and we were relieved and proud of how well it was accepted by our business peers and the passing public. We learnt a lot from Alan McAleenan's talk on the strategies behind some of the brand's most successful initiatives. Some timely insights with our recent rebrand.


We networked with several of our current clients, and it's always fantastic to be able to strengthen these relationships. Especially outside the 'meeting room'. We are well versed in attending PR industry events and expos, but we appreciated today's opportunity to reach out to potential new clients who were previously unaware of our media monitoring and evaluation services.


We're already talking about securing our spot at next year's Festival, and the wheels are spinning on what other promotional products we can create since who doesn't love a freebie? We just wanted to thank everyone who stopped by for a chat; we hope we strengthened your knowledge of the media intelligence industry, and a special thanks to the Northern Ireland Chamber of Commerce for putting on such a fantastic and engaging event.





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